Work
Solving complex problems in technical domains is where I'm most at home, which makes B2B SaaS a natural fit. I care a lot about craft, though never at the expense of what users actually need or what the business is trying to achieve. If something feels considered, it probably was. The work here is from projects where I was the sole or lead designer.
Latest case study
Selected projects
Define and assess the success of key hires and leaders
Leadership Development Platform
Company
ghSmart
Analysing industry insights to optimise marketing budgets
Marketing Spend Advisor
Company
McKinsey & Company
Team
Growth, Marketing & Sales
Improving customer journeys that create the most value
Customer Experience Accelerator
Company
McKinsey & Company
Team
Customer Experience
Harmonising design across global teams and enterprise tools
Prizm Design System
Company
McKinsey & Company
Team
Periscope
Collaborative plans and forecasts for retailer promotions
Promotion Advisor
Company
McKinsey & Company
Team
Periscope